Abbie’s opening presentation was terrific – great storytelling backed by empirical data. Her message on digital leadership was well received by our audience of CIOs.

Stephen Lamb, Chief Information Officer, British Columbia Institute of Technology (BCIT)

…Flawless, very engaging…! Abbie’s presentation was well received by our large audience of CIOs.

Jeff Mackanic, Sr. Director Global Awareness, Red Hat

Abbie addressed over 330 Raytheon employees at our IT Forum in Washington. She provided great value through her timely insights into the challenges IT organizations face. Bravo!

Rebecca Rhoads, Chief Information Officer, Raytheon Company

…Outstanding! Pulling off an engaging, professional executive panel is a real art. If you want it done well, I strongly recommend Abbie for the job

Max Mayer, Sr. Vice President, Pegasystems, on PegaWorld global user conference

…An amazing writer and storyteller, Abbie has the ability to extract the voice of the company and bring it to life in her work. This was especially important in the case study she wrote on the evolution of our company’s culture. Abbie felt like a member of our team. Her professionalism and thoroughness stood out.

Ricky Gradwohl, Director of Global Public Relations, Hitachi Data Systems

We worked closely with Abbie on an original research report investigating the role of the CIO at innovative companies. I have the highest respect and regard for her work.

Jeff Mackanic, Sr. Director Global Awareness, Red Hat

Abbie has been a contributing editor to Harvard Business Review Analytic Services since 2010 and has led some of our most important projects on business transformation. Her understanding of the confluence of technology and business is exceptional.

Alex Clemente, Managing Director, HBR Analytic Services

Contact Abbie to learn more or to book her for an event.

Contact Abbie

Latest Blog Post

Joining MIT Sloan Management Review

I'm thrilled to be joining MIT Sloan Management Review as its next editor in chief. It's one of a very few media brands offering world-class research and insight into how digitization is transforming our world while also providing leaders with practical guidance to put these powerful new ideas to work. If you’re not already familiar with MIT SMR or if it’s been a while, please do check us out and follow us on LinkedIn - we'd love to include you in our community.

I'll be shutting down Lundberg Media. Over the past 12 years, I've worked on so many great projects with such smart and interesting people. I've had an amazing career so far, and I'm incredibly excited for what comes next and to be an editor again.

I'll leave this site up for a while because it has links to some really great content. But from here out, Lundberg Media is closed for business. 

Warm regards, Abbie

  • CFO Magazine
  • CIO Canada
  • CVS Caremark
  • Direct Energy
  • Employbridge
  • Eurpac
  • Harvard Business Review
  • Hitachi
  • OMG
  • WITI