tagged with: digital
For the past two years, I’ve conducted a half dozen or so major research projects on digital business. At the outset, I looked for a definition that we could present to participating executives that would ground the research in something tangible. There wasn’t much out there. Even MIT's Center for Digital Business hadn't pinned this down. So we created our own definition as “the transformation of business models, products and/or operations from the use of information and communications technologies.”
OK, but wow, that was vague — transformation from what — and to what? Do a search today, and you'll find a lot more of the same.
Having completed all this research — survey results from thousands of business leaders around the world and interviews with close to a hundred executives, analysts and academics, my thinking has shifted. Today I define digital business as…