tagged with: Microsoft
Digital leaders share three common attributes.
- Leadership: In addition to having a formal digital strategy, digital leaders are much more likely to have the CEO leading their digital transformation. But CEOs don’t work in a vacuum; two-thirds of respondents view their CIO as critical to the success of their digital transformation as well.
- Data & analytics: Digital leaders use data and analytics to a much greater degree – both to understand what customers want and to improve operations and forecasting.
- Open to taking risk: Innovation, invention and change all involve risk, and digital leaders are significantly more open to taking risks in pursuit of new digital business opportunities than are hybrids and non-digitals. And they build this into their culture.
New research reveals an alarming reality. Digital disruption is upon us, yet a significant percentage of organizations are doing nothing to increase their digital abilities.
Eighty percent of nearly 800 business leaders surveyed by Harvard Business Review Analytic Services say their industry will be disrupted by digital trends, and most of those said their industry has either passed the tipping point of disruption (28%) or will by 2020 (56%). However, nearly a quarter of respondents to the Microsoft-sponsored research have done little or nothing to become more digital.